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Case «Bet on it»

Задача
TO FIND A CHIEF MARKETING OFFICER FOR A BETTING COMPANY

The biggest betting company in Russia decided it was time to expand its presence. Our task was to find a chief marketing officer for their office in Cyprus.

The Chief Marketing Officer is a person who knows everything about the internal market of the country, is an ace in marketing and management, and understands the peculiarities of the field. Basically, this person is to decide the face of the company in the new region. Where does one find someone like this?

Решение
CHECK THE NEIGHBOURS OUT

Gambling and betting is quite a specific field. It is complex in terms of law regulations and is surrounded by tons of prejudice. The only person capable of creating a whole marketing strategy in these conditions is someone who knows the field back and forth.

We realized we are to find an experienced manager through the good old proven way: networking and recommendations. We checked all the familiar companies and moved on to the neighbour market of Greece. In Greece betting is quite popular, and despite the law regulation being tighter, the Greek gambling market is much richer than the one in Cyprus.

And Greece was the place we found our pro. A native of Athens, this lady had over 11 years of experience in betting, sports, and gambling marketing. Among her resume we found the name of the biggest Greek bookie: no doubt, she was the one we needed.

Результаты
A C-LEVEL POSITION IN BETTING IN THREE MONTHS

After three months of focused work with the CEO of our betting company, we managed to find a great specialist in the foreign market. The client was on cloud nine: our candidate familiar with the legal context and knew how to build up a successful strategy for a complex product.

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